Business Book Club

Flip Thinking


Berthold Gunster

FROM THE BOOK JACKET: Change your mindset from problem-focused ("yes, but") to opportunistic ("yes, and") using omdenken, the Dutch art of flip thinking--from the bestselling author and founder of the omdenken philosophy.

Imagine this: You've got a great idea, and all you hear are the yes-buts.

"Yes, but that's been tried before, and it didn't work."
"Yes, but shouldn't we just let it sit for a while?"
"Yes, but what if it doesn't work?"

Published in English for the first time, this international bestseller introduces the power of omdenken--or flip thinking--to transform stuck-in-the-mud, pessimistic thought into an inventive, curious mindset, so you can stop saying "yes, but" to life, and start saying "yes, and."

In this riveting book, Berthold Gunster presents fifteen strategies to transform your thoughts away from limitations and negativities and towards possibilities and opportunities. From disrupting (turn all the rules upside down) to flaunting (play up what you want to hide), from importing (get the enemy on board) to amplifying (do more of what works), Gunster's strategies and stories will have you approaching even the most challenging problems--whether an annoying neighbor or an angry colleague or an unhappy partner--in a whole new way.

Photo of Berthold GunsterABOUT THE AUTHOR: Berthold Gunster is the founder of the omdenken, or flip thinking, philosophy. After studying at the Theatre Academy in Utrecht, he worked as a theatre director and writer for years. Since 2001, he and his team have been offering trainings, workshops, and shows about omdenken to companies and individuals. Berthold Gunster has written thirteen bestselling books about the omdenken theory.


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